Marketing Questions

I'm considering setting up affiliate marketing (probably with someone like ShareASale) for my vertical market app. (It's installed Windows S/W for churches and charities to track their donors and...

Marketing Affiliate Vertical

asked Jan 25 '12 at 06:35

Dan Cooperstock
11 points

I'm looking to improve conversion rates for my service by improving the tightening the messaging and copy. To achieve that, I want to improve the market segmentation as it'll ease the process of...

Marketing Market Research Copywriting

asked Jan 9 '12 at 01:36

Cpinto
6 points

We have a "clouded" solution that is ready for users to start using but we are unsure about how to advertise the service. We have our pricing models complete but it's a best guess based on...

Marketing Saas

asked Jan 10 '12 at 05:42

Tim
670 points

I'm about to launch my product. I'm currently preparing the website, documentation, e-commerce integration and so on. It lacks features that will be added in the next few months that will allow it...

Marketing Software Launch MVP

asked Jan 10 '12 at 08:28

Nestor Sanchez A
690 points

I am starting a service for trade show exhibitors and had this question. It would be too expensive, and wouldn't make sense to go to numerous trade shows as an exhibitor, just to approach others...

Marketing Tradeshow

asked Jan 10 '12 at 11:00

Manuel Alarcon
188 points

We are a startup currently building a prototype version of a software with 20 developers within the websemantics field. We are developing a really innovative tool and have already received the...

Marketing Strategy Affiliate Partnerships

asked Jan 13 '12 at 23:28

Patrick
23 points

The two terms 'Lifestyle Branding' and 'Aspirational Branding' seem to be used in the same or very similar context. Is there a difference between them or are they just synonyms

Marketing Branding

asked Jan 16 '12 at 08:45

James Coote
130 points

Our start-up is not yet launched but has been proposed to make a co-branded website with a big player on the market, where both parties would be presented equally through a number of ads and links...

Marketing Sales Business Model Business Branding

asked Jan 17 '12 at 06:44

Patrick
23 points

right know I have an idea that would like to test out and would like to know which metrics are regularly used to understand why people are signing in or not. So far I have just Google Analytics,...

Marketing Analytics Metrics Ab Testing Landing Page

asked Jan 17 '12 at 13:25

Pdjota
532 points

When sending commercial emails to people you do not know, is there any difference between targeting b2b or b2c. For example, assume I send an email to a contact info of another company (for...

Marketing B2B Email Spam Email Marketing

asked Dec 30 '11 at 21:44

Vondip
584 points

Question : Should we use a facebook page for selling? Background : I am working with a client that has four existing retail stores in the food/beverage industry. they are now launching a...

Marketing

asked Dec 31 '11 at 06:22

Joseph Barisonzi
12,141 points

About a year ago I set up a Ltd company to provide IT/Software consultancy to various firms in and around London, UK. This has been going very well and I just completed my first full years accounts...

Marketing Sales Software Ecommerce

asked Jan 2 '12 at 06:41

Andrew Burnett Thompson
193 points

I am about to launch a small time management/GTD desktop utility for Windows in $10 - $15 price range. Now I have a dilemma. Should I provide a trial version or a money back guarantee? Here is my...

Marketing Trial

asked Jan 2 '12 at 17:31

Aku
229 points

I have developed my SAAS on a shoestring budget and I have just made it production ready so I am now looking for ways to market it to my customer base. I, however, do not have the funds available...

Marketing Angel Saas Investors Seed Funding

asked Jan 2 '12 at 23:38

Tim
670 points

I came with an idea, it is mainly a small internet company that will help and guide people with no or little experience with computers and internet. Something like e-learning. My main problem is...

Marketing Strategy Branding

asked Dec 18 '11 at 05:58

Nikolai
125 points

I am really stressed out. I launched about a week ago. So far there were 11 downloads of the free version. I had 2 pre-sale questions about the product. There have been no sales. I advertise that...

Marketing Software Conversion

asked Dec 18 '11 at 15:54

Gagwgw
227 points

This is the flip side of this question about what to look for in a technical co-founder. If I have technical skills and can build a prototype myself, what sort of skills or experience should I...

Marketing Sales Co-Founder Business

asked Dec 19 '11 at 08:59

Hartley Brody
1,317 points

I'm a chef by trade. About two years ago I had an idea to connect people with professional chefs through instant messaging. Starting completely from scratch with no business/coding experience I...

Marketing

asked Dec 20 '11 at 03:17

Dan
1 point

This question is about myself but very much related to startup stories. It is about 2.5 yrs since I quit my job to work on a product idea. Infact this was for a partnership (which I joined about 1...

Marketing Entrepreneurs

asked Dec 21 '11 at 13:03

Muthu
159 points

I am asking particularly about software and IT services company, but I think question can be answered generally as same dilemma is shared by entrepreneurs of different industries.

Marketing Sales

asked Dec 22 '11 at 23:00

Ali
179 points